Swiss Craft

Can natural skincare products really work?

«Natürlich» ist im Kosmetikrecht nicht geschützt. Jede Creme mit einem Tropfen Pflanzenextrakt darf sich so nennen. Für Männer, die wirksame Pflege ohne Mineralöl, Silikone und Parabene suchen, heisst das: selbst prüfen. Woran du echte Naturpflege erkennst und warum Swiss NatureTECH® Natur und Wissenschaft verbindet.

4 min readReviewed by Andreas von Muralt

Natural cosmetics, i.e. natural ingredients, fewer chemicals, no petroleum, etc. sounds great at first. But are natural skin care products just as effective as conventional cosmetics?

The myth that natural cosmetics are not as effective, or at least not as effective, persists: many opponents of natural cosmetics believe that they cannot have the same effect as modern high-tech active ingredients from the laboratory. However, application studies prove the opposite: natural active ingredient complexes can be enormously effective. Nowadays, natural raw materials are processed and optimised in such a way that they have an extremely targeted effect and can therefore compete with conventional products. This is because in order to utilise the desired properties of plants for natural cosmetics, certain chemical conversion processes and the splitting of natural substances are necessary. For natural skin care products, however, no chemical transformation processes are used that produce substances that are significantly harmful to humans and nature and are based on petroleum.

Differences in effect

However, there is a significant difference in the effect compared to conventional cosmetics: as natural skincare products do not interfere with the skin, but support the skin in its own activity, the effect is not immediate, but more lasting. The skin regains its natural balance. Conventional cosmetics, on the other hand, often have an immediate noticeable effect. We were able to experience this ourselves several times during our product development when we tested competitor products. The skin felt very smooth immediately after application. The ingredients that cause this effect are silicones. Silicones are synthetic polymers and therefore chemically produced plastics that are very cheap and are therefore also used in the majority of conventional skincare products. However, the short-term effect is more illusion than reality, as silicones have no long-term care effect. The short-term effects only last until the next time you wash them off. In addition, silicone oils seal our skin, i.e. they have an occlusive effect. This can have advantages. This is because the skin loses less moisture. However, it also has disadvantages if the skin is sealed, as it can favour impurities and acne. Furthermore, the effect of silicones on our health and the environment has not been conclusively clarified, as they are plastic compounds that are difficult to biodegrade, remain in circulation for a long time and are found throughout the food cycle.

Active ingredients in Jungkraut products

Inexpensive natural cosmetics often use various plant oils. These also have a nourishing effect and provide our skin with healthy nutrients. However, as they are not further optimised for their specific area of application, they cannot be as effective as actives - i.e. active ingredients - which are further developed in the laboratory to achieve the maximum desired effect. See also our other blog post on hyaluronic acid. In addition to our organic botanicals, i.e. plant extracts that are only used in a slightly modified form, we also use a combination of high-performance actives. Our team of skin experts has put these together in collaboration with selected suppliers and on the basis of the latest scientific findings. The active ingredients are based purely on natural substances and their dosage is precisely tailored to the needs of men. As natural cosmetics contain different active ingredients to conventional cosmetics, it sometimes takes a while for the body to get used to them (the skin needs around four weeks to regenerate). Minor skin blemishes such as small spots or redness can occur, especially during the transition period. But don't panic, this is normal and will disappear. Your skin may also feel drier. This is often due to the fact that with some natural cosmetic products, all ingredients are completely absorbed and leave no residue. In contrast to the silicones mentioned above, which leave a layer on the skin.

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Frequently asked questions

Was bedeutet «natürlich» bei Hautpflege?

Rechtlich nichts Verbindliches. Der Begriff ist nicht geschützt; ein Produkt mit 0,1 Prozent Pflanzenextrakt darf sich natürlich nennen. Belastbar sind nur die Inhaltsstoffliste und Zertifizierungen.

Echte Naturpflege verzichtet auf Mineralöl, Silikone, Parabene, PEGs und Mikroplastik und baut auf pflanzliche Rohstoffe.

Wirkt natürliche Hautpflege so gut wie konventionelle?

Ja, wenn sie richtig formuliert ist. Der Unterschied liegt nicht in der Wirkung, sondern im Weg: Konventionelle Pflege versiegelt oft mit Silikonen, natürliche unterstützt die Eigenaktivität der Haut. Der Effekt zeigt sich etwas langsamer, dafür nachhaltiger.

Jungkraut kombiniert dafür alpine Botanicals mit klinisch validierten Wirkstoffen.

Woran erkenne ich Greenwashing bei Kosmetik?

Grüne Verpackung, Blätter im Logo und ein einzelner Pflanzenextrakt am Ende der INCI-Liste. Lies die Inhaltsstoffe: Die Reihenfolge entspricht der Konzentration. Steht der beworbene Wirkstoff nach dem Konservierungsmittel, ist sein Anteil verschwindend.

Suche Silikone (Endung -cone, -siloxane), Paraffinum Liquidum und PEG-Nummern.

Ist Jungkraut zertifizierte Naturkosmetik?

Jungkraut formuliert nach den eigenen Clean Care Principles: ohne Mineralöl, Silikone, Parabene, PEGs und Mikroplastik, mit biologisch angebauten alpinen Botanicals. Alle Produkte sind von Dermatest mit «Sehr gut» bewertet und Swiss Made.

Wir werben nicht mit Siegeln, die wir nicht tragen, sondern mit der INCI-Liste, die jeder lesen kann.

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